Question: In a world of User Generated Content, brand communities and “join our tribe” mentality, how do brands maintain their brand image positively, hold fast to their brand values and control their messages to ensure they remain “on brand”? Use a specific Brand example of your choosing to discuss and answer all elements of the question posed. You’ll write between 1800-2200 words excluding sources. You MUST use quality sources to support your chosen brand case study in addition to popular sources. You MUST NOT attend Student Learning Support. This is your final exam and therefore it must be your own work. You must upload a WORD document only.