Quantitatively Discerning Marketing Returns.
In terms of marketing returns, how can one use quantitative analysis techniques to validate if a marketing campaign is working, needs reworking or abandonment? Using the 6 steps discuss how one might, hypothetically, solve this problem. 1. Identify the problem. 2. Determine a set of alternative solutions. 3. Determine criteria to evaluate alternatives. 4. Evaluate alternatives. 5 Choose an alternative. 6 Describe implementation. 7. Describe evaluation process.
