Sunspark technology expansion to Nigeria.
a. Description of organization and its product/service
b. Reasons for wanting to go abroad and to the selected country
a. Economic analysis (e.g. market demand, industry analysis, major competitors,
competitors’ strengths and weaknesses)
b. Political and legal analysis
c. Cultural analysis (e.g. cultural dimensions, norms, ethical issues)
- Internal Analysis
a Company strengths and weaknesses (especially with regard to going international)
b. Organizational structure
- Implementation Issues
b. Entry mode (alternatives and recommendations)
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