Supply Chain and Logistics Management.
Watch the following video (just over 11 minutes) by clicking on the link below:
MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070
Click here to view a transcript of the video.
After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.
- Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.
- Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.
- Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market.
- In what ways may market research have helped prevent these large technology businesses from failing?
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